FAST + CTV: the combination of the future

FAST (Free Ad-Supported Streaming TV) and CTV (Connected TV) are two of the most important trends in the media and entertainment industry today.

Today’s consumers have a big appetite for more content, but they are quite reluctant to pay for this content. As a result, consumer attention is fast turning towards connected TV (CTV) and free ad-supported streaming television (FAST) services and this trend is growing at even a faster pace.

FAST platforms offer a wide variety of free, ad-supported content, while CTV refers to the growing number of televisions that are connected to the internet and can access streaming services.

The combination of FAST and CTV is poised to revolution the way people watch TV. FAST platforms offer a compelling value proposition for viewers, who can access a wide variety of content for free, with the only tradeoff being a few ad breaks. CTV, on the other hand, provides a more convenient and personalized viewing experience than tradicional cable or satellite TV.

The combination of these two trends is creating a new era of TV viewing, one that is more affordable, convenient, and personalized than ever before. FAST platforms are giving viewers access to a wider variety of content than ever before, while CTV is making it easier for viewers to find and watch the content they want when they want it.

For advertisers, FAST + CTV presents a unique opportunity to reach a large and engaged audience. FAST platforms offer a cost-effective way to reach a large number of viewers, while CTV provides advertisers with the ability to target their ads more precisely.

As the FAST + CTV market continues to grow, it is clear that this combination is the future of TV viewing. These platforms are offering viewers what they want: free, ad-supported content that is convenient and personalized. Advertisers are also taking notice, and FAST + CTV is becoming an increasingly important part of their media plans.

Here are some of the key benefits of FAST + CTV:

• Affordability: FAST plaforms are free to use, making them a more affordable option for viewers than tradicional cable or satellite TV.
• Convenience: CTV devices are connected to the internet, so viewers can watch their favorite shows and movies on demand, without having to worry about schedules or contracts.
• Personalization: CTV platforms allow viewers to create their own personalized viewing experience, by selecting the channels and shows they want to watch.
• Engagement: FAST platforms are designed to keep viewers engaged, with short ad breaks and a variety of content options.
• Data-driven targeting: Advertisers can target their ads more precisely on FAST + CTV platforms, based on viewer demographics, interests, and viewing history.

Overall, FAST + CTV is a powerful combination that is changing the way people watch TV. These platforms offer a compelling value proposition for viewers and advertisers alike, and they are poised to continue growing in popularity in the years to come.

by Iga Mubarak Agaba, Sales Director Africa area, moTV.eu