The White Label business

Why is it gaining popularity in LATAM?

Today, the difficult task of getting content rights has not been resolved, and as many have had issues with the number of users being too low, #OTT rights, and what #DRM will protect the content, all this together makes it very difficult to acquire and negotiate quality content for operators and small ISPs throughout the LATAM region.

I like to use an example of an operator in the region we currently work with, they were able to negotiate the content rights and use our #OTT/#IPTV platform as a white label, today it has grown to 1.4 million end users with more than 100 ISPs and small and medium cable operators connected to their platform, all this was done in less than 4 years. This is the ideal scenario, but do you think you are ready to make that jump-start?

The task of becoming a #White #Label is not as difficult as many people believe, first, you will need content rights, and local servers with our specifications that can support our platform.

To start, let's talk about what is a White Label.

Here I give you an example that I read recently from a Marketing company that I have been following for a couple of months now, Innovan.do:

“What is Ibuprofen for you apart from medication? private label, main brand? In the case of ibuprofen, we are talking about the fact that it is the technical and real name of a molecule that is used in pharmacology. In the pill that we take when prescribed by the doctor, it usually comes with other products mixed to enhance its effect. But what matters here is not a brand. In fact, if you have a container on hand, you will see that behind ibuprofen, as a last name, it usually has the name of the laboratory that makes it." 1.

As you can see, a White Label is the CORE of the business, the interesting thing is that the costs can be seen as a joint venture and that each added vendor becomes a partner in the project since the main client's investment would be in Capex, this can be easily monetized and resold to ISP's or Cable Operators as an Opex model, offering a full end to end solution, making your ARR steady per customer added to the platform. The more end users grow, the more it becomes a win-win for everyone.

I like to use the example of the 20,000 licenses:

If the Capex model is worth around 160,000 including the cost of the software and the 20k licenses, but let's say you manage to partner up with 5 clients who use your platform with the content included, and you charge them $5.00 dollars per license, it will leave a monthly income of $100,000 dollars, not only do you recover the investment in the third month, but additionally it becomes an extremely lucrative business.

In Latin America, this business model is becoming more and more popular, the main Operator will solve the problem of the small and medium-sized companies, not having to negotiate directly with the programmers and saving in the initial setup.

With our white label you can achieve this and much more, we not only reach ISPs or cable operators, but we also reach content creators, universities, and hotels with the Hospitality model.

Benefits of a White Label:

Profitability of services
It is a full end-to-end model, including DRM and CDN
Advertising
Analytics per vendor
Guaranteed ARR
Personalization by Vendor, logos, colors, content packs
Fits hospitality models

I conclude with a question, Would you take acetaminophen?

Anes Ortigoza/ https://innovan.do/el-poder-de-la-marca-blanca-como-herramienta-de-marketing/