How Push Messages can boost viewership by more than 50%

In-depth results of Push messages measured through A/B testing during the 2024 Olympic Games in Paris. A/B testing has proven to be a highly effective method for making data-driven decisions that lead to measurable improvements. Below, we dive deeper into the results of our A/B testing efforts, demonstrating how specific adjustments led to notable changes in viewership, engagement, and content consumption.

Effect of TIMING

Late afternoon success

One of the most notable findings emerged from testing various release times. Understanding that user engagement fluctuates throughout the day, we conducted A/B tests across three key time frames: morning (9 - 11 AM), afternoon (12 - 6 PM), and evening (7 - 9 PM). The results were as follows:

Effect of MESSAGE

Tailoring messaging for better results

A/B testing is highly effective for experimenting with different messaging styles to determine what resonates best with your audience.
Here’s what we tested and learned:

Effect of EVENT TYPE

The national team effect

We also wanted to test the impact of emotional and relatable themes on user engagement. Specifically, we explored whether incorporating references to our national sports team in messaging content would have a positive effect.

Conclusion

A/B testing continues to be an invaluable tool for optimizing content and enhancing business performance. By fine-tuning factors such as timing, messaging and event type, you can see significant improvements in user engagement.

In our case, leveraging insights from A/B testing resulted in up to a 53% increase in viewership.

Confirming that even small changes can make a big difference.

Want to know more?

Contact us sales@motv.eu